Ed Hardy interviewed by V. Vale
The brand known as “Ed Hardy” has sold more than a billion units of merchandise to date and keeps expanding into emerging markets such as China. But who is the ARTIST Ed Hardy who created the approximately 1300 artworks which have migrated all over the world to take on a life of their own, replicated on millions of t-shirts, sweatshirts, sweatpants, sneakers and everything from air fresheners to cologne? How does an artist stay creative while a brand bearing his “real” name wreaks a global tsunami of a parallel existence that confuses countless onlookers?
The brand known as “Ed Hardy” has sold more than a billion units of merchandise to date and keeps expanding into emerging markets such as China. But who is the ARTIST Ed Hardy who created the approximately 1300 artworks which have migrated all over the world to take on a life of their own, replicated on millions of t-shirts, sweatshirts, sweatpants, sneakers and everything from air fresheners to cologne? How does an artist stay creative while a brand bearing his “real” name wreaks a global tsunami of a parallel existence that confuses countless onlookers?
